Tuesday, November 27, 2007

Correspondence Between Gamers

P 
Did you get home OK?

-C
Sure did. Actually, everything is pretty cool in sunny Calif. I noticed the graphic nature of your blog and was wondering if you have spent any time playing "Gears of War", "Lost Planet" and or Morrowinds newest addition"Oblivion". Also, if you have a 360 gamer tag what is it? See you later.

P
Glad you got home ok! I have played a ton of GEARS and Lost Planet. I have both here at work and we use them for research. I also enjoy Rainbow Six Vegas. J (my wife) played Oblivion for about 3 months till it started ruining her life. She was playing WAY too much.I’m excited about Bioshock that comes out this month. I have a 360 gamer tag at home but I don’t remember what it is... I need to get my 360 hooked back up to my wireless and then I'll let you know. If you have a 360, you should pick up a copy of FEAR or Condemned:Criminal Origins so you can see some of my work. There is also another set of FEAR games coming out on the 360 soon that I worked on too. I'm currently working on the sequel to Condemned: Criminal Origins (In case you were wondering).

-C
Gears has some pretty great graphics but I'm not that into all of the disgusting gore that comes with blowing heads off of monsters. Because of the gore factor I usually stick to games like Lost Planet were the monsters and people are a little more easy to kill and the result of the kill is less messy as well. Games that interest me the most are more intellectual in nature which, is why I am so intrigued by the Morrowind series. I love the fact that when playing games like "Oblivion" you have limitless options to choose from as well as having the ultimate opportunity to create and develop anyway you like. Knowing that I am not following a path someone else has set makes the game much more interesting to me. Having said what I like it would be unfair to leave out the drawbacks as well.

I have to admit that the last version of Morrowind called "Elder Scrolls" kept me captivated for over six months. Which is probably similar to what happened to J. while playing "Oblivion". "Oblivion" probably would have taken over my life too this last time around but in order to stay productive I only let myself get up to level 100 on pretty much every quality and then I had to pull myself away from it. I am definitely going to check out "Fear" but it may be a couple days. I'll check back then. Take care

P
Yeah, the games I have worked on are pretty gruesome when it comes to gore (besides the game that I showed at the reunion). I actually had the assignment of creating a room completely painted with blood for the FEAR game that comes out in the Fall. It was pretty disgusting but, I get into the whole horror thing and love scaring people. So, I enjoy it. I was a HUGE Elders Scrolls Arena fan (Circa 1994). Probably spent an entire summer on it. Fun stuff. Sounds to me like you understand games pretty well. That's exciting.

-C
A whole room painted in blood would be pretty sick. As far as scary goes I would have to rate the last "Doom" game as the most scary just because it was so dark and the monsters moved so fast. There was a lot of blood in that one, which made me sick to my stomach at times. Talk to you later.

P
I'd be interested to hear if you thought Doom3 was scarier than Condemned or FEAR.

-C
Due to a consistent lack of time I probably won't be able to give you a complete review of "Fear". However, after spending a couple hours researching the graphics details and the theme of the game I would have to say that I would probably not like this game as much as I liked Doom 3. The reasons vary but if I could narrow them down into a simple phrase I would have to say that this opinion is a matter of personal preference. One major factor of that opinion would come from my dislike of the inane gory which "FEAR" seems to spend most of its effort depicting. To be honest with you I didn't like "Doom" for the same reason but I got through much of it because I was so intrigued by the contrasting colors and the beautiful graphics. From the screen shots I reviewed taken from Gamespot and Firing Squad I was actually disappointed in the morose, lividness of the whole playing environment. While most of "Doom" is spent running through the dark; "Fear" seems to spend its graphic characteristics glorifying the bright disgust of human decay. I'm sure this is not what you want to hear having spent so much time and effort in creating these environments but I feel that my opinion is just, given the limited amount of time I have spent reviewing the two games mentioned.

Don't get me wrong by thinking that I don't feel that you are talented and creative but my bias revolves around games that are beautiful and aesthetic as well as emotionally challenging. As far as I am concerned games like "Doom" and "Fear" lay outside of my bias because very little of them are created to make a person feel secure and esthetically pleased. I like "Oblivion" because it is a world were one feels safe for as long as one likes. The graphics are great, the world is huge and a person can develop their character anyway they would like. A one builds up confidence one is able to choose how difficult the game gets by either entering a dungeon or not, by approaching an enemy or running from them. "Doom" and "Fear" are good for a quick boom, followed by a couple of sleepless nights but if played for a prolonged period of time the individual feels like they are running through an endless maze which is neither stimulating nor aesthetic.

The draw to games like "Fear" is the release that comes at the end of every level triggered by a symbolic explosion of sorts. The Component Process Cycle(psychology term) says that for this explosion to continue to have an impact emotionally for a prolonged period of time it needs to get bigger as the game progresses and the gamer gets more attached emotionally. While reading reviews of "Fear" I noticed an oversight dealing fairly directly with the Component Process Cycle. One of the main problem with "Fear's" ability to acquire, develop and interact with the gamers psyche is the fact that a young girl with hair covering her face and some great ability to reek havoc has been the theme of some very popular movies recently which made the emotional attachment to her superfluous on an assortment of levels. I am not saying that the normal person wouldn't find a freak looking girl scary but as compared to a game like "Doom" were the theme is more open to imagination due to the very nature of the dark graphic content and therefore open to interpretation from more ranges of psychological vantage points one would have to agree that just from that one perspective "Doom" is a more scary game to play.

P,
...finally got a minute to reply here. Thanks for putting thought into this... I love discussing these sorts of things, especially with someone as informed as yourself. First of all... don’t worry about offending or insulting me about any of this stuff. I often don't have final say on what the environments, storylines, or rating of our games will be. It's all designed with a large group of people... and I feel the same way you do about allot of the design and aesthetic decisions. Hopefully we learn from mistakes and make better games that appeal to more people.

One thing I will note on the comparison between Doom 3 and FEAR is that FEAR is much more of a "game" than Doom 3 is. Doom 3 felt to me like a repetitive roller coaster ride. Though it was full of well done art content, and had great lighting, really there was very little new to expect around each corner in the game. The gameplay was typically : monster jumps out of closet, kill monster, rinse, repeat. I think this is the reason that Doom 3 reviewed lower than FEAR did. FEAR has some interesting gameplay that involves extremely intelligent AI, destructive environments, slow motion, and battles that involve Mechs and Power Armor (Huge enemies with massive rocket launchers and nail guns). FEAR also as much more varied weaponry which to me, makes it more fun. FEAR is more of a Die Hard action movie experience. I still enjoy encountering a large number of enemies in FEAR and hitting the slow motion and having a huge firefight. The enemies react intelligently and the Special FX (bullets flying, sparks, fire, explosions) are top notch. I would admit however that the visuals of Doom 3 were very very well done and at times far superior to the more "realistic" environments in FEAR. Having been a huge J-Horror fan, I don't mind some of the cliché’s in FEAR as much as some people do (trust me I've read this complaint thousands of times on our forums). The little girl thing can definitely get old though. I actually do feel more scared when playing FEAR than I do when playing Doom3. I think this is because you aren't sure of the origin of the supernatural events. I guess Doom3 feels more conventional to me because of the pentagrams, and zombies. I stopped being afraid of those types of things about 15 years ago (about when I stopped playing the original doom games). The blood and gore to me is a very useful tool for portraying different feelings to the player (although negatively). I do agree that it should be used more sparingly. If it were up to me, the horror elements would all be a bit more subtle and creepy instead of innately gory and in -your-face. Sadly enough, marketing doesn’t agree with me. I do enjoy creating dark, dirty, rusty, and generally derelict environments. I think they have a certain beauty to them. I also enjoy seeing those places first hand in a game when I would never dare to enter them in real life!

Also, keep in mind that not every game sets out with the goal of being a life changing event for the player. Some of my favorite games are games that last only about 8-10 hours and pack allot of enjoyment into them. I love the feeling of being able to sit down with a game and finish it in a weekend and feel like I have accomplished something and enjoyed myself. I guess this is similar to the argument that not every game can be the videogame equivalent of the Lord Of The Rings Trilogy. Sometimes we just need a quick action packed ride that ends when the player completes the task at hand. That's probably one of my main complaints with MMO games and also games like Oblivion.... its almost impossible for the average person to learn the major plot points, reach the climax and feel that sense of accomplishment without getting caught in a 400 hour hamster wheel. Well, there's some stuff for you to chew on. As far as the new FEAR game goes, I worked on one called FEAR Extraction Point, which is being released on the 360 soon. It will be titled FEAR Files however on the 360. The other FEAR title that my company is working on should be pretty neat. We have attempted to address allot of the valid points you brought up. This one will definitely be more technologically advanced as well. There are allot of new larger and more open environments. I think it will do well. I'm currently working on Condemned 2: Bloodshot. This game is pretty insane. Definitely the most violent and gory project I have worked on so far. I am working on the Multiplayer component however. So, I’m not directly involved with that sort of thing. I'm mostly trying to make competing online more fun.

C
That is cool that you are such a good sport when it comes to criticism. I will try to keep my critiques productive but if I get tied up emotionally into some aspect of gore that you don't like or agree with just skim over that paragraph. Most gamers are not so keen on being anything but glorified and perfect. I am sure you are more rational than the average gamer which makes it interesting to comment on your projects.

OK; Seriously, "Condemned 2" is just nuts. Pulling your head apart so that your black brain slithers forth is not just gross but ... (throw up) ... something I can't think of at the moment. Just so you know; psychologists(of which, I have had to study with various types)would have a field day with all the imagery your games are dealing with. All of the suggestive blood and repressed emotional tension would give them lots to analyze. I personally can not help but to notice the connection these games have with the subliminal. Just think about it. All of the negative feelings and angry thoughts that people have developed through years of bad decisions compiled with the societal problems ofdrugs alcohol and emotional abuse being driven from a person through the medium of a little black box.

What is this game saying when it shows black blood? Better yet, what is it saying when black blood is coming out of the characters brain? The answer is different for every gamer but the designers are very keen on the generalizing of colors and themes so that similarities can be reached which may or may not create a distinct culture of rage, depression, greed or hate. They do however, have an impact on emotional responses when a person is least expecting it. The reason your marketing department develops games that are bloody and violent is because they understand addiction. They themselves are probably addicted to many things. Things violent in nature as well as things that are very very sexual. Associated with these addictions are always releases for which these addictions thrive. A case study describing this effect would probably show two opposing emotional stimuli like maybe an upper which in the video games case would be adrenaline and on the opposing end a downer which could very well be real life(problems at work etc). Whatever the stimuli the resolve is always the same; more. More graphic content more blackness more brains spewing forth blackness until more entirely consumes the individual that it is working on. Addiction is not a pretty thing. It is like a fungus which like mold can eat steal an otherwise indestructible material.

Why am I saying this you might ask? Probably because I understand the way black blood coming out of a brain effects me psychologically and I hate it while at the same time I would like to blow the #+** out of it in order to release the tension it brings. I'll talk to you later

-C
Getting back to the psychology of the video game which in one very important aspect appeals to the compulsive nature of humanity. Violent video games especially appeal to the compulsive component talked of by Freud in early psychological theory. The idea as spoken of by him goes as follows. When an individual is taken advantage of or if an individual interprets his ability as inept this individual acquires a desire(either internally or not) to defeat this unwanted stimuli. Everyone experiences this in one form or another which is what video games depicting destruction are intended to counter.

The reason people are so engrossed, obsessed, or otherwise interested in violent video games is because people are drawn to video games that make them feel powerful. People want to feel like they are dominating their surroundings. They want to develop a confidence in their own strength which will then give them a sense of security. Violent video games appeal to people who have lived in a violent world and therefore are comfortable with violence and are using violence in order to control the violent surroundings they are so used to. The reason this works is because all people are treated unfairly or interpret their treatment as unfair and then they create a compulsion in order to dominate that fear. When you have developed a compulsion you then begin to obsess over this particular compulsion until it drives who you are. It begins to make you sick. It eats at your heart strings. It tears you up inside. That compulsion and subsequent fear of that compulsion makes you start thinking of ways to beat that compulsion. Effective video games can either create an environment which stimulates that compulsion and then gives a way to defeat that compulsion.

Violent video games are obviously appealing to compulsions which deal with people who want to overcome violent stimuli. It is possible for a person to look at and play a video game in a completely withdrawn way. Like a scientist studying a lettuce leaf when a normal person would probably just eat it. Marketers and such depend on the latter in order to sell. They push the compulsions that people already have (sometimes to an unhealthy level) so that they are able to sell more and more games. this is kind of the same way cigarette companies make money on cigarettes by saying buy me and your problems will be easier to deal with. Buy me and you will then be able to conquer the world and all of your fears.Hey

P.
Thanks again for the killer reply and well thought out responses.

I agree to some extent... disagree to some extent.

The actual reason video games are violent is allot more simple than what you might think. It is a technical dependence on Artificial intelligence for all interaction in a game. AI is not as intelligent or unpredictable as a human. The amount of social or other interaction that you can have with an AI is extremely limited. This has changed somewhat (especially visible in games like Oblivion) however, the most positive and interesting feedback that a human can receive while interacting with a computer controlled AI is still normally a kill or be killed situation. Interacting with AI in a non violent way can be extremely boring and non- engaging. It is also very easy to judge skill in a kill or be- killed situation. If I kill, I win... if I die, I lose. Most humans literally don't understand much more than that and that makes it much more fun for most people to kill hordes of AI than to interact with them. These limitations have plagued the game industry for ages and are only now beginning to subside.

We are now seeing many games released with "emergent" game play. Some examples of this are Katamari Damacy (which allows you to make many choices and have thousands of outcomes) and Wii Sports (which engages the player physically). Neither game has any killing... but you can still win and be succesful by making good skilled choices. I also think that its important to understand that games like Mario, while they appear non-violent are extremely violent. The violence is depicted in a more publicly acceptable model but, the only actions you can have in Mario are to kill all of your enemies and move onto the next stage where you kill more enemies. I think that this type of violence can actually be more dangerous for young people because it teaches them that taking life is fun, happy, and even a good thing. In Condemned, you never are shown death in a happy, bright, or difficult to discern way. You know from the start that you are brutally killing horrible people. The game that I showed off at the reunion (not sure if you saw it or not) is the project that I founded. There is literally no death in this game. The "combat" is 100% non-violent. The main character turns sad creatures happy instead of killing them. He cleans up their universe by curing the grumpiness out of the enemies. It will be an interesting thing to see if people still have fun playing it.

C
That makes perfect sense. Games have been pretty limited as well as many peoples ability to perceive concepts related to those games. I also like your comment on the way that games, people and theories have come a long way but they still have a hugely negative impact on the world that plays them regardless of which format they are conveyed in. I appreciate your vision and the perspective that you bring to the table. As always thanks for the response. Talk to you soon.

Saturday, November 17, 2007

Why I love Video Games

For all you game aficionados. This is my story and the reason why I love video games. Do you remember the old Nintendo games that people were so crazy about? They would be like, hey come over and check out my new game it is in 16 bit graphics. It looks so cool.

Then you would go over to your friend’s house and there would be a huge gray box with short wires all over the place. They would have to unwrap their controller and sit right next to the TV so that they could see the box like images jumping up and down all over the screen. If the game didn't start rite off the bat they would have to blow as hard as they could into the game and then the box so that those life like representations of the nether world would actually play.

Those were the days when everyone would stay up late trying to jump over the squiggly eyed animal and then the next day tell all of their friends how cool the fireworks are. Looking back I can remember how jealous I was of all of the people who had the consoles to play games, the money to buy games and the time to play games. When my buddies Mom would kick him out of the house he would come up and make me play with him in the yard. I always obliged because that is the kind of person I am. When the tables were turned and I didn't have anything to do and I would try to get him to play you'd think his reaction would be similar rite? Not even close he would give me one of three excuses. I am playing a game right now, I am doing chores right now, or, my Mom wants me to stay inside. All of which meant that he was playing a game.

On the occasion that my buddy could come outside and play we would always see his brothers playing "Mario Bros" on the old dinosaur they called a big screen. Some times my brother and occasionally my sister would sneak inside the back door of my buddies abode so that they could get their hands on the highly coveted two buttoned, square controller of the Nintendo. Oh, how badly I wanted to be in there killing Koopa or boxing Tyson or hitting that square thing with my rectangle arms. Those were the days!

Those were the days when games were really not that fun but they were there. They were the sign of success. They were the difference between the big dogs and the little dogs. In those days if you had a Nintendo you were cool.

The reason I am writing this is because of what being cool means as far as your psyche is concerned. Being cool means basically that you can follow the trend hang with the groupies and impact or lead others because you know what is desirable and are able to incorporate desirability into who you are.

Because of this cool factor the rest of your life is shaped. People are consumed by the coolness trend. They can let this idea control them or this idea can be a learning opportunity. Because of the dysfunctions of my family growing up coolness was more of a distant dream, only held by people who had things, then an obtainable reality. Games didn't have to be the deciding factor but they certainly made the difference between being cool or not more distinct.

When I worked at a highly popular luggage store(that has to go unnamed due to my fear of the risk associated with naming them) one of our biggest customers was a guy by the name of Tiger something. Every time he came in the building he would buy over two hundred thousand dollars of merchandise. When he came in they would bring in the champagne and block off a portion of the store so that he could have privacy.

Come to find out even though I had never seen him before this is the guy that may have had a huge impact on my life because he invented the hand held video games I used to play (you may recognize his trademark TIGER logo.). Besides his huge software company he does other things that give him the freedom to buy one of a kind watches and purses made out of Minx, but those things don't matter at the moment.

What matters about Tiger and video games and the people who own them is the fact that they are a form of control. Video games and the people that promote them, make them and want them all control each other. Game makers can not make games that people wont buy while people who want video games usually want status that is associated with the video games they own. They can invite friends over to play their video games they can show that they are cool because they own video games and in Tigers case what else is there to say. When a man walks into a high end retail clothes and luggage store and throws down one hundred thousand dollars on a watch for his sister and then buys a fifty thousand dollar cashmere jacket for his mom while his Entourage parades around him serving up all the wine a person can comfortably drink the point has been made with serious distinction.

Shelly

Frankenstein adapted

Frankenstein is a great novel, which adapts truth to the plot of a hopeless genius. This person is hopeless because he is not able to control his destiny due to a mistake made as a result of his fanatic view of progress. While reading Frankenstein on a number of occasions I have been able to see many beautiful ideas that are tweaked in order to make science look bad, progress look grim and the human destiny as flawed.

Because I love the book so much I thought I would re-adapt one of the sections that means something completely different from what it is supposed to and make it something completely the opposite of what it was intended to be. In this little video my daughter is walking along the beach already changing the feeling of the text by taking out a monster and inserting a child. Then chose a background that is completely different then that of the scene in the book, which is on top of a mountain. The music is supposed to emphasis the happy event taking place and the last word is changed from a miserable type of thing to a good thing.

By changing all of the underlying ideas associated with the text I believe I was able to take something completely scary and turn it into something that I really enjoy watching. Please if you have any comments or if you think I did a miss service to Shellie’s text let me know.

Poetry

http://www.youtube.com/watch?v=36EJAeJ2vG4

This is most certainly one of my most favorite poems dealing with the power of a relationship. When thinking what this man thinks, hearing his voice and learning from his gestures you can see how deeply a relationship can be. Of course there are more uplifting poems but looking back on your own shortcomings I am sure you will agree that the pain touches much more deep then the short-lived happy times in between.

Long shall I rue thee unhappy times, long shall I rue.

Let me know if this impacts you in the slightest.

Thanks
Unto Us by Spike Milligan.

Somewhere at some time
They committed themselves to me
And so, I was!
Small, but I WAS!
Tiny, in shape
Lusting to live
I hung in my pulsing cave.
Soon they knew of me
My mother —my father.
I had no say in my being
I lived on trust
And love
Tho' I couldn't think
Each part of me was saying
A silent 'Wait for me
I will bring you love!'
I was taken
Blind, naked, defenseless
By the hand of one
Whose good name
Was graven on a brass plate
in Wimpole Street,
and dropped on the sterile floor
of a foot operated plastic waste
bucket.
There was no Queens Counsel
To take my brief.
The cot I might have warmed
Stood in Harrod's shop window.
When my passing was told
My father smiled.
No grief filled my empty space.
My death was celebrated
With tickets to see Danny la Rue
Who was pretending to be a woman
Like my mother was.


I could never write a piece that captivates the imagination and describes an experience with such vivid detail as the poem ascribed above but I love to look through others eyes as they make observations that touch the soul. As far as I am concerned the moments leading up to the birth of a child may be the most difficult in ones life. They are certainly very complicated due to the issues connected to such a process. I am extremely interested to find out what others think of this and other descriptive poems that bring to light the feelings of both a newly progressing child or a mothers feeling connected to the birthing process.

With the complicated undertones and the overlaying complexity of the content one may very well just give up before one even begins to analyze the context in one of my favorites by Cummings. My assumptions put emphasis on the word deafanddumb in the middle the title and the last line, which has very little if any meaning as far as I can tell about the statements made in the poem itself.

Cummings

"next to of course god america i
love you land of the pilgrims' and so forth oh
say can you see by the dawn's early my
country 'tis of centuries come and go
and are no more what of it we should worry
in every language even deafanddumb
thy sons acclaim your glorious name by gorry
by jingo by gee by gosh by gum
why talk of beauty what could be more beaut-
iful than these heroic happy dead
who rushed like lions to the roaring slaughter
they did not stop to think they died instead
then shall the voice of liberty be mute?"
He spoke. And drank rapidly a glass of water

What do you think of the poem and the ideas prescribed therein?

Thursday, November 15, 2007

Blockbuster vs. Netflix

It has been asked how a company like Blockbuster Video could be loosing significant market share to new coming companies like Netflix? To this question I would like to say that I see the above question as being very ambiguous to the long-term relationship Blockbuster has developed with their clientele. It is obvious that Netflix has momentum, which may not end anytime in the near future but in the long term; I would have to argue another point, which is entirely related to our discussion. I will argue that a new company with a highly specialized business objective will not be able to have a lasting affect on a huge company with extremely useful resources like Blockbuster due to the fact that Netflix is still young -which causes problems in the long term- they are highly specialized -which keeps them from being able to change and adapt to current market trends- and lastly while Netflix is not a service oriented company -which takes away from peoples ability to create a long term relationship with them- they will not be appreciated like a service oriented company like Blockbuster. However, for the sake of arguing lets speculate as to the effects of Netflix’s steep rise to power in the movie rental industry and how it affects the long term relationship Blockbuster has built with their clientele.

First of all Blockbuster is a well-diversified company with nothing but potential. The Blockbuster movie rental company is a multi-billion-dollar company, which is not about to settle down anytime soon. Last year, Blockbuster made $6 billion in revenue, which by far exceeds any other movie rental company. If you are saying that they are loosing ground you would be right, but not completely. Out of their 6000 stores they only closed about 150 of them-not bad considering-. Yes, they do have debt and financial obligations, which destroyed their stock value. But, they are still bringing in a lot of money. This equates to long-term market position in many ways.

Netflix is a highly specialized company only dealing with one aspect of movie rentals. Even with steep competition in that one particular section of the movie rental industry, I do not see it as being likely that a highly specialized company like Netflix would be able to knock a diversified company like Blockbuster out of commission based on the fact that they have done extremely well during their first few years of production. I do however, think it's a very real possibility that because of Netflix’s momentum compiled with their ability to adapt to an ever-changing market they will continue to grow and possibly destroy Blockbusters chances at dominating all angles of the movie rental industry. However, in my opinion, Netflix has not proved themselves in any long-term market scenarios, which makes them vulnerable.

Vulnerability comes in many faces. For example, Netflix has not had any management problems, which will happen. They have not had to acquire debt, which is inevitable, and they have not lived through any recessions, which eventually will complicate their glory boy days of beginning existence. While they are still vulnerable they are also neglecting one major aspect of major market strategy.

It is a commonly understood marketing principle that in order to sell a product to the largest share of people possible, one needs to cater to as many general needs as possible. In my opinion, this battle between online movie renting combating the mix of online movie renting coupled with the option to rent movies from a person at a store is a fairly obvious one. People have different needs, which require multiple ways to fulfill those needs. While some people have no preference as to whether they would rather communicate with a knowledgeable professional about their potential purchase, others will always prefer face-to-face contact when making a selection. I personally could care less about how I receive my movies (actually I prefer the computer but for argument's sake I would say that they are both just as inconvenient. On one hand, I have to wait in lines on the other hand, I have to wait for the movie.).

Because there are disadvantages to both systems, one has to make a judgment as to overall value, which in my opinion equates to the amount of options one is given. Not only do I think little about how I receive my movies. I think little about personal contact, time I am able to keep my movie rental, as well as price. While all of these issues play a role in my decision, none of them alone keep me from going to one source, as opposed to another. Because of Netflix’s lack of options, Blockbuster simply has more reasons to be visited.

Even though Netflix has momentum, who is to say that Blockbuster can’t do the same thing if not better then Netflix? Blockbuster recently started a campaign, which delivers movies to ones door while at the same time, giving clients of opportunity to return those movies to the store while receiving a complementary in store DVD rental in return. This campaign gives Blockbuster an opportunity to utilize their in-store functions while at the same time providing convenience that Netflix may never be capable of. In this case scenario convenience is on the side of Blockbuster.

The movie rental industry is so diverse, even if a company like Netflix were to own the entire online movie rental market, Blockbuster would still be able to survive just by catering to the market channels Netflix is not capable of providing for. People without computers make up a fair share of in-store renters. For these people, along with many other specialty groups Blockbuster will always be the number one choice. This is why in my opinion the movie rental industry the company that can cater to the most amounts of people in the most amounts of ways utilizing different types of market strategies will fulfill the most needs, thereby conquering the markets long term needs and the commitment of the movie markets clientele.

Friday, October 26, 2007

WEB 2.0

While I am certainly not an economist, even I can see how 24-hour marketing techniques may be helpful in world business environments. Not only can the, consumer participate at his/her most convenient pleasure, but the supplier is able to identify with his/her client through more convenient measures as well. While benefits are clearly identified due to this steroid like business strategy (revolving around the biggest and the easiest getting bigger and easier) clear drawbacks can be identified with this strategy as well.

Vegas is a great example of big business using Web 2.0 to solicit bigger and easier (as well as more convenient) making some of the most disgusting habits like drugs and prostitution a normal everyday occurrence as well as a big reason for many peoples return time after time. A commercial I saw which is easily accessed through the Web shows a picture of a disgusting construction worker jumping into a gross cement mixer in order to satisfy his urge for pleasure, which epitomizes the act of convenience in getting what you want whenever you want it.

This video in my opinion leads one to believe that Vegas/happyness is just a click away (actually it says that it is just a click away when it is wrapping itself up). Through the use of a middle aged, chubby, African American Vegas.com is portrayed as the savior to the human race. The sign could have read like the Statue of Liberty saying “Give me your tired, your poor, your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, the homeless, tempest-tost to me, I lift my lamp beside the golden door!" Which is an invitation to all who are heavy liaden to come and contribute to the good of a growing country, only this sign and commercial are saying something quite different through the same marketing ticqnique.

However, the Web is not a medium for complete satisfaction anytime and all the time at just a click away. This world, which is now driven through the Internets 24-hour connectivity, gives the masses power and not just a little. We now have businesses that are able to communicate thoroughly and quickly without the drawback of limited access to knowledge. Statistics are readily available to both sides of the enterprising worlds of commerce -driven by the do anything anytime as much as one wants attitude- and resistance to commerce/or commerce in moderation- which sees problems with over usage and destruction through gluttony-. In essence the Internet is now able to provide competitive marketing power to everyone under every condition through any channel.

Another moderately concerning drawback dealing with the Web today is that it functions through many channels which pull people away from the personable, emotionally involved environment that I believe is essential to the worlds progress –emotionally, morally, and physically-. Internet functionality may give companies the ability to develop productive market strategies but as markets change competition is prone to dissolve communal relationships instead of promoting them. Capitalism through the web for example, makes America a great place to live. If you have money and or talent, you can buy a house online and provide fairly easily for yourself without even leaving your place of residence. Problematically however, the talented and rich are by far the few minority when put into a world perspective.

http://www.forbes.com/2001/06/22/2001maps.html

Because of the usefulness of 24 hour a day connectivity the world will never be the same. There will always be people who want to abuse a good thing through addiction while the majority of us will only want to use the good things of this world as much as we need for as long as we need them. The Internet is constantly evolving and while some think that it is evolving too fast and at too many different levels I believe that most of us are happy to see things growing in the way they are. Even with the drawbacks of the Internet one has to recognize that the human existence is truly complicated because of devices like Web 2.0 but at the same time one also needs to realize that humanities progress is essential to existence and will always be gladly accepted by the masses.